I’m happy to see that the other day one of the readers pointed out that I misspelled the word Entrecard. Obviously, he is a careful reader, and he took the trouble to comment on this.
Firs of all, I want to thank him for his kindness and for his patience. The feedback is always welcome.
Secondly, sometime misspelling is visible on my site. That’s right, spelling sometimes is not given due attention and the speck-checkers available are not 100 percent reliable. But I guess another reason behind this is that bloggers, at heart, tend to treat their blogs more tolerably, and minimal errors are just taken for granted.
All these seem to be cliché, but these are groups of people who actually rack their brains to misspell, specially misspell those hot search terms, to gain more traffic. For example, every day thousands of people search Wikipedia, but websites named Wilipedia, Wikpedia, Vikipedia and dozens of others have been setup, to take advantage of misspelling when people mistype theirs search terms. And, believe me, they are gaining millions of hits everyday. Besides Wikipedia, the misspelling of Myspace: Myspac, Myspce, Nyspace. The misspelling of Goolge: Googl, Goofle, Goole; the misspelling of orkut :orkur, okut, the misspelling of Twittter: Twitte, Twittr.
In fact, any domain can be potentially mistyped, and this is precisely the basic working mechanism of domain parking industry, totaling thousand of millions of dollars of revenue every year.
There is a Korean man who build a billion worth of domains empire that has something to do with misspelling. He benefits from misspelling, but lately he faces piles of lawsuits from big companies, something very ironic. We can talk about this more later.
Misspelling Marketing? Not This Time
